The program of the anti-crisis plan.
Material content
1. Market
1.1. Crisis development stages
1.2. Who will be destroyed by the crisis?
1.3. Who will be fired first?
1.4. The deliberate decrease of the competition level.
1.5. The main rule of behavior at crisis times
2. Assets
2.1. What should be preserved in crisis?
2.2. Investments
2.3. Trade evolution stages
2.4. A zero-risk option
2.5. Assets division
2.6. Reputation
3. Owners and executives
3.1. We’ll be able to do everything
3.2. Three levels of owners` maturity. Owner’s arrogance.
3.3. The growth of effectiveness in “I don’t understand it”
3.4. Crisis has nothing to do with invalidity. Market and business invalidity.
3.5. Mature levels of situation context perception
3.6. Laws of business
3.7.
4. A Company
4.1. Company management during the crisis
4.2. The strategy of resolving the crisis.
4.3. How to increase your business share in client’s business.
4.4. An increase in sales when nobody needs anything.
4.5. An increase in sales when nobody has money.
4.6. An increase in sales when anybody doesn`t get paid.
4.7. Working with debtors
5. Staff
5.1. Result at once
5.2. How to increase activity
5.3. The criteria of the staff
5.4. Personal finances
6. The technology of taking the company out of the crisis
6.1. The Plan of the way out of the crisis
6.2. The School of the way out of the crisis
6.3. Difficult or hard
6.4. Working with executive’s personality
7. Implementation Program
7.1 Implementation conditions
7.2 Implementation program
Rough times pass, strong people stay
The structure of each material unit
- A brief review of previous materials.
- The technique of overcoming the crisis: what the owner should do. How to deal with top management. How to run a company. How to control the staff.
- Actions required: “What you need to do yourself”, “What you need to delegate”.
- A preview of upcoming materials.
Style of a statement
Style of a statement of material: simple and accessible to everyone. You will not need read the textbook on economy with dispatch. The information progresses logically in a structured format.
Conclusive benefit:
Fast and correct reaction allows not to fall deep into, not to plunge into illness, and to pass on a minimum of possible losses. If not prophylactic - losses will be much more. The earlier we begin, the more quickly we get out and lose less
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Later usually means never.
The time is now.
What is the anti-crisis plan « Through the crisis »?
It is:
- Practical recommendations on preservation of activities of the company,
- The analysis of opportunities for increasing growth of sales in conditions of reduction in demand,
- Ways of mobilization of activity of the personnel,
- The analysis of the nature of crisis and many other things
From the author:
« Here will not be answers, but here will be correctly formulated both questions and the correct vector of search of the answer to them. Once again I should remind you that you pay not for answers, but for questions. For questions and search of answers which will lead you to success.
Certainly, there will be technologies. Certainly, there will be recommendations. Certainly, there will be methods and receptions. All these will be. And, as well as always, road will master going. Going through crisis to own purpose»
Vladimir Liubarov
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